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July Experience
Star Fruit from Paradise Farms

Harder to Grow and Harder To Find

Alison DiFiore
Published Jan 16, 2021. Read time: 1 minute
What lands on grocery store shelves?
The produce we buy at the grocery store isn’t necessarily selected for its quality, flavor or uniqueness. This produce has a comparably long shelf life which makes it easy to store. While there are more than 50,000 edible plant species in the world, only 15 crops actually provide 90 percent of the world's food intake because they end up on grocery store shelves. Have you ever seen Sapodilla at your local grocer?

Hard-to-grow and hard-to-find
Wimal and Elita, of Serendib Farms are expert farmers, passionate about the rare food they grow. Not only are unique crops more challenging to grow, they’re harder to handle, store and transport, making it more difficult for them to reach the grocery store shelves. The result is less business for small farmers and less options for consumers.

Unique food direct from the farm
Serendib Farms painstakingly cares for these harder-to-grow, delicate crops, and their hard work means more unique options for us. Not to mention, getting to enjoy their fruit directly from the farm just means fresher, more nutritious food.

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