Olympic Fruit Co. makes business easier for family-run farms. They represent generations of farmers who shifted to apple growing from hops, in the mid-60’s. Apples have been their saving grace in tough times. They came together to form a packhouse that would be grower-centric. Farmers in the region were having difficulty getting their product out into the market at a fee that could make sense for their business. The collective is pretty revolutionary—founded by four legacy farms of the Yakima Valley, they now serve over 50+ growers. The growers are all dedicated to reimagining the future of food, looking to the diversification of crops and soil regeneration—two important tenets of regenerative agriculture.