Passion Fruit



Taste the tangy (and slightly weird) delight of this fruit’s other-wordly, gooey goodness. Passion Fruit, also known as Maracuya, originated in subtropical South America, but is now common in most tropical parts of the world. The Purple Passion Fruit has a jelly-like pulp with edible seeds and a hard, purple outside shell. With a sour, yet unrivaled tropical sweetness, this fruit is packed with healthy vitamins and minerals. Eat with a spoon, strain or juice for an instant tropical experience.


The Enjoyment

How do you eat Passion Fruit?

Allow nature to work its magic! Let your Passion Fruit get a little ugly and wrinkly before enjoying. This is a natural part of the ripening process.

Ready for your adventure? Slice, or use your thumb to crack one open. Pull apart to enjoy the gooey goodness inside. Indulge by the spoonful or strain the pulpy juice to make a (tropical) farm to table juice or cocktail.

How to Store

How To Keep Passion Fruit Fresh

The Countertop:
Passion fruit can be stored on your countertop to ripen. You’ll know they’re ripe when the passion fruit’s skin begins to get slightly wrinkled or dimpled.

Once ripened, refrigerate passion fruits to keep them fresh for up to two weeks.

Freezing passion fruit is a great option if you want to keep these tropical fruits fresher, longer. It’s best to freeze passion fruit pulp, not the whole fruit. To freeze, first, scoop the passion fruit pulp from its peel and place it into a freezer-safe container.

Fun Fact

A Healthy Berry

Each berry is packed with nutritional goodness! Passion Fruit is a source of rich antioxidants, Vitamins (A and C) and Minerals (Potassium, Magnesium and Calcium). High in fiber and low on the glycemic index, it boasts numerous health benefits. Experience the power of tropical fruits!

Meet the Farm

Rick's Produce

Meet the one-of-a-kind small farm and market, owned by Rick (the farmer) and Alejandro (the chef). In just 5 years, Rick went from farming six acres to eighty acres of land in Southern California! He and his business partner Alejandro, love keeping their farm in Fallbrook, and their market in Silver Lake, a family, and community affair. They are committed to sustainable farming and producing local healthy foods for their community. They farm in a closed-loop system; chickens eat the fruit, and the fruit thrives from the healthy chicken fertilizer. Supporting Rick’s farm and market, is supporting small farms in their community and all the families that run them. Make your next tropical experience personal and build a connection with Rick and Alejandro’s farm and community!

Did you know

Purple Passion Fruit

Passion fruit has a tropical flavor that tastes sweet and tart with a mild crunchy texture from the edible seeds. They are easy to eat right out of the peel, or by using the juicy seeds in all kinds of recipes. Whether you spell it passion fruit or passion fruit (or even passion-fruit), you’re right!


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